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how to use advertising to build strong brands
John Philip Jones
(Illustrated by)
·
Sage Publications, Inc
· Paperback
how to use advertising to build strong brands - Jones, John Philip
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Synopsis "how to use advertising to build strong brands"
Advertising′s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and brand magic.′ The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
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The book is written in English.
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