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How to Write a Good Advertisement
Victor O. Schwab
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How to Write a Good Advertisement - O. Schwab, Victor
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, May 20 and
Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "How to Write a Good Advertisement"
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.LEARN HOW TO: Grab reader attention immediatelyWrite compelling copy that holds attentionWrite a call to action that's difficult to refuseDesign winning layoutsIncrease the number of ordersConvert more inquiries to ordersGET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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