Name: Influence and Persuasion (Hbr Emotional Intelligence Series)
Price: 9.89 GBP
Availability: InStock
Author: Nick Morgan; Robert B. Cialdini; Robert Cialdini
ISBN: 9781633693937

portada Influence and Persuasion (Hbr Emotional Intelligence Series)

Type

Physical Book

Author

Robert Cialdini

Nick Morgan

Robert B. Cialdini

Publisher

Harvard Business Review Press

Year

2017

Language

English

Pages

160

Format

Paperback

Dimensions

17.5 x 12.7 x 1.5 cm

Weight

0.16 kg.

ISBN13

9781633693937

Synopsis "Influence and Persuasion (Hbr Emotional Intelligence Series)"

Changing hearts is an important part of changing minds.Research shows that appealing to human emotion can help you make your case and build your authority as a leader.This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.This volume includes the work of: Nick MorganRobert CialdiniLinda A. HillNancy DuarteThis collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini es profesor emérito de Psicología y Marketing de la Universidad Estatal de Arizona. Es autor superventas de The New York Times con Influencia: La psicología de la persuasión. Se ha traducido a cuarenta y cuatro idiomas. Entre los muchos méritos y premios de Robert B. Cialdini se encuentra su ejercicio como presidente de la Society of Personality and Social Psychology y su pertenencia a la Academia Estadounidense de las Artes y las Ciencias. Es, además, un popular invitado en los medios de comunicación y un habitual conferenciante en todo el mundo.

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