Book Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge Geoffrey A. Moore

portada Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge

Type

Physical Book

Publisher

John Wiley & Son Ltd

Author

Geoffrey A. Moore

Year

1998

Language

English

Pages

256

Format

Paperback

ISBN13

9781900961585

Edition No.

Synopsis "Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge"

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

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Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge - Geoffrey A. Moore

Synopsis "Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge"

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