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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
(Author)
·
Rowman & Littlefield Publishers
· Hardcover
Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Blakeman, Robyn
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Origin: U.S.A.
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Synopsis "Integrated Marketing Communication: Creative Strategy from Idea to Implementation"
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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