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international advertising: realities and myths
John Philip Jones
(Illustrated by)
·
Sage Publications, Inc
· Paperback
international advertising: realities and myths - Jones, John Philip
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Origin: U.S.A.
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Synopsis "international advertising: realities and myths"
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single knowledge-bank′ of theory and practice for advertising students and professionals.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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