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International E-Business Marketing
Richard Fletcher
(Author)
·
Jim Bell
(Author)
·
Rod McNaughton
(Author)
·
Cengage Learning
· Paperback
International E-Business Marketing - Fletcher, Richard ; Bell, Jim ; McNaughton, Rod
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Synopsis "International E-Business Marketing"
Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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