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Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing
Jeff Lotman (Author)
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Lioncrest Publishing
· Paperback
Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing - Jeff Lotman
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Origin: U.S.A.
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It will be shipped from our warehouse between
Tuesday, May 28 and
Thursday, June 13.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Invisible Marketing: A Hidden Tool for Connecting With Consumers Through Licensing"
Ask the CMO of any consumer packaged goods company and they’ll tell you: their industry is extremely competitive. When you’re using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there’s one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it’s almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing. Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you’ll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff’s step-by-step process and learning from the success stories of well-known brands, you’ll also be equipped to deepen the relationships with your existing customers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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