Public Relations & Advertising
Bw Social Sciences Malden Grp
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It's not Just pr: Public Relations in Society, 2nd Edition
W. Timothy Coombs (Author)
·
John Wiley & Sons Inc
· Paperback
It's not Just pr: Public Relations in Society, 2nd Edition - W. Timothy Coombs
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Origin: U.S.A.
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Synopsis "It's not Just pr: Public Relations in Society, 2nd Edition"
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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