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portada La Estrategia Creativa. Relaciones Entre Concepto e Idea (in Spanish)
Type
Physical Book
Publisher
Author
Category
Art
Year
2011
Language
Spanish
Pages
136
Format
Paperback
ISBN13
9789879393697

La Estrategia Creativa. Relaciones Entre Concepto e Idea (in Spanish)

Fernando A. Roig (Author) · Infinito · Paperback

La Estrategia Creativa. Relaciones Entre Concepto e Idea (in Spanish) - Fernando A. Roig

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Origin: Argentina (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 28 and Tuesday, June 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 8.23

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  • Condition: Used

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Origin: Chile (Import costs included in the price)
It will be shipped from our warehouse between Thursday, May 23 and Monday, June 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "La Estrategia Creativa. Relaciones Entre Concepto e Idea (in Spanish)"

Esta obra aborda la creatividad como objeto de estudio desde un análisis y una perspectiva funcional-estratégica. Su propósito es muy concreto: ser un instrumento pedagógico y de entrenamiento en los respectivos campos de intervención.Es un texto ágil y conveniente tanto para profesionales, docentes o estudiantes de publicidad, diseño, marketing, comunicación, negocios o administración.Se suman a esta propuesta los valiosos aportes profesionales y académicos de los profesores Viviana Reynoso y Claudio Basile, en cuanto al desarrollo de los procesos creativos, comunicaciones de marca y creatividad aplicada a acciones de comunicación directa (campañas BTL).'

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The book is written in Español.

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The binding of this edition is Paperback.

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