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portada La Maquina de Contenido (in Spanish)
Type
Physical Book
Publisher
Author
Language
Spanish
Pages
273
Format
Paperback
ISBN13
9786071622150
Edition No.
1
Categories

La Maquina de Contenido (in Spanish)

Michael Bhaskar (Author) · Fondo De Cultura Economica · Paperback

La Maquina de Contenido (in Spanish) - Michael Bhaskar

4,5 estrellas - de un total de 5 estrellas 2 reviews
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Origin: Mexico (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Wednesday, May 29.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 13.96

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 21 and Thursday, May 30.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "La Maquina de Contenido (in Spanish)"

Publicar es mucho más que hacer público algo. No basta con poner al alcance de los consumidores eso que llamamos "contenido": para que de verdad se publique, el contenido debe primero pasar una serie de filtros, luego ponerse dentro de un marco de referencia, conforme a un modelo, y finalmente debe amplificarse. Ese complejo mecanismo constituye lo que Michael Bhaskar denomina "la máquina de contenido". Aquí conviven los estudios clásicos de la historia del libro y la más ortodoxa teoría de la comunicación, el análisis de los nuevos modos de editar y de las fuerzas económicas y sociales que están transformando la lectura. Bhaskar propone una teoría de amplia aplicación que busca sugerir formas concretas para enfrentar el porvenir, y nutrir de argumentos y ejemplos históricos las reflexiones sobre el quehacer editorial.

Customers reviews

Carolina BenaventeWednesday, May 05, 2021
Verified Purchase

Muy interesante, pese a que difiero de la perspectiva. Cualquiera que trabaje en estos temas debiera leerlo.

10
Pablo AllendeSunday, August 30, 2020
Verified Purchase

Excelente libro

01
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The book is written in Español.

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The binding of this edition is Paperback.

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