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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Dan Heath
(Author)
·
Chip Heath
(Author)
·
Random House
· Hardcover
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck - Heath, Chip ; Heath, Dan
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 03 and
Wednesday, June 12.
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Synopsis "Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck"
This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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