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Magnetic: The Art and Science of Engagement
Anne Bergeron
(Author)
·
Beth Tuttle
(Author)
·
American Alliance of Museums Press
· Paperback
Magnetic: The Art and Science of Engagement - Bergeron, Anne ; Tuttle, Beth
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Origin: Spain
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Synopsis "Magnetic: The Art and Science of Engagement"
Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S, museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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