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Malcolm Mcdonald on key Account Management
Malcolm McDonald
(Author)
·
Beth Rogers
(Author)
·
Kogan Page
· Paperback
Malcolm Mcdonald on key Account Management - McDonald, Malcolm ; Rogers, Beth
£ 22.49
£ 24.99
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Tuesday, May 21.
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, May 30 and
Monday, June 10.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Malcolm Mcdonald on key Account Management"
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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