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Management and Business Research
Mark Easterby-Smith; Lena J. Jaspersen; Richard Thorpe; Danat Valizade (Author)
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Sage Publications Ltd
· Paperback
Management and Business Research - Mark Easterby-Smith; Lena J. Jaspersen; Richard Thorpe; Danat Valizade
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Synopsis "Management and Business Research"
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies These can be accessed by students at study.sagepub.com/easterbysmith7e
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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