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portada Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
288
Format
Hardcover
ISBN13
9781509900671
Categories

Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law)

Bernitz, Ulf/Heide-Jorgensen, Caroline (Author) · Hart Publishing · Hardcover

Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law) - Bernitz, Ulf/Heide-Jorgensen, Caroline

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Synopsis "Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law)"

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

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