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portada Marketing de los Servicios (in Spanish)
Type
Physical Book
Author
Publisher
Year
2005
Language
Spanish
Pages
400
Format
Paperback
ISBN
8473563972
ISBN13
9788473563970
Edition No.
4
Categories

Marketing de los Servicios (in Spanish)

Ildefonso Grande Esteban (Author) · Esic Editorial · Paperback

Marketing de los Servicios (in Spanish) - Ildefonso Grande Esteban

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£ 22.34

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 03 and Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Marketing de los Servicios (in Spanish)"

Marketing de los servicios es un manual riguroso en cuanto a su contenido, pero de lectura fácil. Su enfoque es el de un libro de marketing, no de organización de empresas o de gestión de recursos humanos.El libro incluye instrumentos operativos muy sencillos de comprender de medición de posicionamiento, atributos de los servicios o preferencias, y otros para la fijación de precios, cuya utilidad se ilustra con ejemplos.

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The book is written in Español.

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The binding of this edition is Paperback.

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