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portada Marketing En Television (in Spanish)
Type
Physical Book
Author
Publisher
Language
Spanish
Pages
203
Format
Paperback
ISBN
8470742043
ISBN13
9788470742040
Categories

Marketing En Television (in Spanish)

Antonio Baraybar Fernández (Author) · Fragua Libros · Paperback

Marketing En Television (in Spanish) - Unknown Author

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Tuesday, May 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 15.14

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  • Condition: Used

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 27 and Wednesday, June 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Marketing En Television (in Spanish)"

Los últimos tres lustros han sido testigos de la evolución de la Tv. Desde la concepción de un espectador pasivo, que como respuesta sólo podía apagar el televisor o cambiar de canal, hasta la aparición de un espectador de actividad compulsiva que selecciona, juega, participa y manipula la oferta televisiva, por lo que ha sido necesario desarrollar nuevas estrategias para fijar su atención y dejarse en disposición para ser impactado por la publicidad.

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The book is written in Español.

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The binding of this edition is Paperback.

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