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Marketing Financial Services
Trevor Watkins Mike Wright Christine Ennew (Author)
·
Routledge
· Hardcover
Marketing Financial Services - Trevor Watkins Mike Wright Christine Ennew
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Synopsis "Marketing Financial Services"
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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