Name: Marketing Island Destinations (Elsevier Insights)
Price: 117.00 GBP
Availability: InStock
Author: Acolla Lewis-Cameron
ISBN: 9780123849090

portada Marketing Island Destinations (Elsevier Insights)

Type

Physical Book

Publisher

Routledge

Author

Acolla Lewis-Cameron

Year

2010

Language

English

Pages

186

Format

Hardcover

Weight

0.95

ISBN

0123849098

ISBN13

9780123849090

Edition No.

Synopsis "Marketing Island Destinations (Elsevier Insights)"

Over the last three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.Takes a multi-dimensional approach by addressing the amalgam of issues involved in the marketing of a destinationBy prefacing the case study discussions with the conceptual framework of destination marketing, the book provides a rich balance of theory and action in practiceIt adopts a small island developing state perspective of destination marketing