Origin: Colombia
(Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 21 and Monday, June 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Marketing: Real People, Real Choices
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
Synopsis "Marketing: Real People, Real Choices"
Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.