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portada Marketing Relacional (in Spanish)
Type
Physical Book
Author
Publisher
Year
1999
Language
Spanish
Pages
247
Format
Paperback
ISBN
8473561945
ISBN13
9788473561945
Edition No.
1
Categories

Marketing Relacional (in Spanish)

E. Martín Armario (Author) · Esic Editorial · Paperback

Marketing Relacional (in Spanish) - Carmen Barroso Castro; E. Martin Armario

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 14 and Thursday, May 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 12.02

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  • Condition: Used

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Origin: Chile (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, May 08 and Friday, May 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Marketing Relacional (in Spanish)"

Este libro pretende mostrar cuales son las claves de la gestión de los intercambios bajo una perspectiva relacional.- Del marketing transaccional al marketing relacional.- El valor y el marketing relacional.- Los pilares del marketing relacional.- La cadena de relaciones. - Calidad de servicio, satisfacción del cliente y fidelidad.- Orientación al mercado y marketing relacional

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The book is written in Español.
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