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Marketing Scientific and Technical Information
William Richard King (Editor) (Author)
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Routledge
· Paperback
Marketing Scientific and Technical Information - William Richard King (Editor)
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Synopsis "Marketing Scientific and Technical Information"
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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