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portada Marketing Strategy for Managers: An International Perspective
Type
Physical Book
Year
2017
Language
English
Pages
288
Format
Paperback
ISBN13
9783330052925

Marketing Strategy for Managers: An International Perspective

Margaret Oloko (Author) · Lap Lambert Academic Publishing · Paperback

Marketing Strategy for Managers: An International Perspective - Margaret Oloko

New Book

£ 70.51

  • Condition: New
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, June 04 and Thursday, June 13.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Marketing Strategy for Managers: An International Perspective"

MARKETING STRATEGY FOR MANAGERS How do Marketers excel in a turbulent marketplace? Such success is possible when they apply Marketing Strategy for Managers. This book will show you how to do the same in your organization. Although most managers are not aware that a clear and articulate strategy can work out wonders, success in the market place today hinges on getting it right the first time by designing the right strategy for a business operation. This book is a wonderful reminder that a strategy can work out magic culminating in first class performance for an organization. It is therefore a must-read for practicing managers as well as students both at the post and under graduate levels who wish to effectively manage their organizations and further their skills in Marketing respectively. Success in marketing does not just happen in a vacuum; It happens when managers can get things done. Therefore, Margaret Oloko shows how the managers and students can overcome the dynamics of the ever changing market place that is today occasioned by globalization and technological change. Thus, the magic here is to design an appropriate strategy to fit every situation in the market.

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