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Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony
Philip Kotler; Den Huan Hooi (Author)
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· Paperback
Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony - Philip Kotler; Den Huan Hooi
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Synopsis "Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony"
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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