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Microeconomics for Managers: Principles and Applications
Richard B. McKenzie
(Author)
·
Dwight R. Lee
(Author)
·
D. Eric Schansberg
(Author)
·
Cambridge University Press
· Paperback
Microeconomics for Managers: Principles and Applications - McKenzie, Richard B. ; Schansberg, D. Eric ; Lee, Dwight R.
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Synopsis "Microeconomics for Managers: Principles and Applications"
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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