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portada Modelos Estrategicos De Telecinco (in Spanish)
Type
Physical Book
Author
Publisher
Language
Spanish
Pages
290
Format
Paperback
ISBN
8470742302
ISBN13
9788470742309
Categories

Modelos Estrategicos De Telecinco (in Spanish)

Juan Pablo Artera Muñoz (Author) · Fragua · Paperback

Modelos Estrategicos De Telecinco (in Spanish) - Unknown Author

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Tuesday, May 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Modelos Estrategicos De Telecinco (in Spanish)"

Desde la ruptura del monopolio público en 1990, la industria de la televisión en España ha experimentado profundas transformaciones. Ente los operadores privados, Telecinco ha sido desde entonces la empresa que ha obtenido mejores resultados económicos, mayor estabilidad accionarial y mejor gestión interna. La obra analiza los tres modos de competir en el mercado que Telecinco ha adoptado desde su aparición, que se corresponden aproximadamente con los períodos de gestión de sus tres consejeros delegados. La empresa es estudiada de acuerdo a su estructura coportaiva, y los modelos adoptados en tres áreas clave de la estrategia televisiva: las decisiones editoriales, comerciales y financieras.

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The book is written in Español.

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The binding of this edition is Paperback.

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