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National Cultures of the World: A Statistical Reference
Philip Parker (Author)
·
Greenwood
· Hardcover
National Cultures of the World: A Statistical Reference - Philip Parker
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Origin: U.S.A.
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Synopsis "National Cultures of the World: A Statistical Reference"
This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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