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portada Nudge: The Final Edition
Type
Physical Book
Publisher
Year
2021
Language
English
Pages
384
Format
Paperback
Dimensions
21.5 x 14.2 x 2.4 cm
Weight
0.36 kg.
ISBN13
9780143137009

Nudge: The Final Edition

Richard H. Thaler (Author) · Cass R. Sunstein (Author) · Penguin Books · Paperback

Nudge: The Final Edition - Thaler, Richard H. ; Sunstein, Cass R.

5 estrellas - de un total de 5 estrellas 1 reviews
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£ 15.70

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 20 and Friday, May 31.
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Synopsis "Nudge: The Final Edition"

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture"--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the "final edition." It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!

Customers reviews

Mariana SantosSaturday, October 16, 2021
Verified Purchase

" Uno de los libros base de las ciencias comportamentales, revisado y actualizado. Muy interesante y agradable de leer, a diferencia de muchos otros textos académicos. "

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