Share
outdoor advertising (rle advertising)
Richard Nelson
(Author)
·
Anthony Sykes
(Author)
·
Routledge
· Hardcover
outdoor advertising (rle advertising) - Nelson, Richard ; Sykes, Anthony
£ 99.00
£ 110.00
You save: £ 11.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, May 10 and
Wednesday, May 15.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "outdoor advertising (rle advertising)"
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.First published in 1953.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Answer:
All books in our catalog are Original.
Answer:
The book is written in English.
Answer:
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.