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portada Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers
Type
Physical Book
Year
1999
Language
English
Pages
256
Format
Hardcover
Dimensions
19.6 x 14.7 x 2.5 cm
Weight
0.31 kg.
ISBN
0684856360
ISBN13
9780684856360
Edition No.
1

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers

Seth Godin (Author) · Simon & Schuster · Hardcover

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers - Godin, Seth

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  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 20 and Friday, May 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 12.70

  • Condition: Used
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 13 and Wednesday, May 22.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers"

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

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