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portada Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Type
Physical Book
Year
2009
Language
English
Pages
256
Format
Paperback
Weight
1.45
ISBN
0230230733
ISBN13
9780230230736
Edition No.
2009
Categories

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

R. Govers; F. Go (Author) · Palgrave Macmillan · Paperback

Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced - R. Govers; F. Go

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£ 76.92

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 27 and Wednesday, June 12.
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Synopsis "Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced"

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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