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Policy and Marketing Strategies for Digital Media
Liu Yu-Li (Author)
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Routledge Chapman Hall
· Paperback
Policy and Marketing Strategies for Digital Media - Liu Yu-Li
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Synopsis "Policy and Marketing Strategies for Digital Media"
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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