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portada Políticas y estrategias de gamas de productos y precios (in Spanish)
Type
Physical Book
Author
Publisher
Language
Spanish
Pages
184
Format
Paperback
ISBN
8479782331
ISBN13
9788479782337
Categories

Políticas y estrategias de gamas de productos y precios (in Spanish)

José María Ferré Trenzano (Author) · Ediciones Díaz de Santos, S.A. · Paperback

Políticas y estrategias de gamas de productos y precios (in Spanish) - José María Ferré Trenzano

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 31 and Tuesday, June 11.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Políticas y estrategias de gamas de productos y precios (in Spanish)"

INDICE: Disección del producto. El balance comercial. Latécnica del Benchmarking. Rentabilidad de la gama. El análisis del valor. La terapéutica del producto. Planificación estratégica del producto. El modelo en acordeón de los precios.. Elementos que distorsionan los precios. La trilogía precio-coste-margen. Cómo tener inf

ormación al día sobre precios.Estrategia de precios. Metodología para la fijación de p

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The book is written in Español.

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The binding of this edition is Paperback.

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