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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape our Decisions
Dan Ariely
(Author)
·
Harper Perennial
· Paperback
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape our Decisions - Ariely, Dan
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, May 22 and
Friday, May 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, May 14 and
Thursday, May 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape our Decisions"
"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's CorporationWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
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The book is written in English.
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The binding of this edition is Paperback.
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