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portada Purple Cow, new Edition: Transform Your Business by Being Remarkable
Type
Physical Book
Publisher
Year
2009
Language
English
Pages
224
Format
Hardcover
Dimensions
18.0 x 13.5 x 2.3 cm
Weight
0.28 kg.
ISBN
9781591843177
ISBN13
9781591843177

Purple Cow, new Edition: Transform Your Business by Being Remarkable

Seth Godin (Author) · Portfolio · Hardcover

Purple Cow, new Edition: Transform Your Business by Being Remarkable - Godin, Seth

New Book

£ 21.66

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Monday, May 20 and Friday, May 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Purple Cow, new Edition: Transform Your Business by Being Remarkable"

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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