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Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations
Jane Mitchell Eliasof
(Author)
·
Rowman & Littlefield Publishers
· Paperback
Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations - Eliasof, Jane Mitchell
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Origin: U.S.A.
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Synopsis "Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations"
If you're part of the leadership team of a historic house museum or historical society, you might consider rebranding -- either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that.