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Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies)
Sasamoto Ryoko (Author)
·
Routledge
· Hardcover
Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies) - Sasamoto Ryoko
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Synopsis "Relevance and Text-On-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling (Routledge Advances in Translation and Interpreting Studies)"
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.The volume focuses on creative subtitling - otherwise known as 'text-on-screen' - through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which an relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.The book both introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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