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portada Rompiendo la Quinta Pared: Marketing Para las Artes en la era Digital (in Spanish)
Type
Physical Book
Author
Publisher
Collection
marketing cultural
Year
2012
Language
Spanish
Pages
336
Format
Paperback
ISBN
8480488425
ISBN13
9788480488426
Edition No.
1
Categories

Rompiendo la Quinta Pared: Marketing Para las Artes en la era Digital (in Spanish)

Eugene Carr (Author) · Michelle Paul (Author) · Fundación Sgae · Paperback

Rompiendo la Quinta Pared: Marketing Para las Artes en la era Digital (in Spanish) - Eugene Carr,Michelle Paul

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, May 22 and Friday, May 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 19.18

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  • Condition: Used

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 24 and Tuesday, June 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Rompiendo la Quinta Pared: Marketing Para las Artes en la era Digital (in Spanish)"

Los responsables de Comunicación y Marketing de las entidades culturales deben romper la Quinta Pared, es decir, mantener un contacto regular y de manera creativa con el público fuera de la sala, recordándole en todo momento lo que la institución puede ofrecerle. Incluye capítulos dedicados a temas como el marketing por correo electrónico, las redes sociales, las páginas web y la venta de entradas online, la gestión de relaciones con los clientes (CRM) o las tendencias de marketing online, siempre desde la perspectiva propia de las organizaciones culturales.

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The book is written in Español.

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