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Scientific Advertising: Original Classic Edition
Claude Hopkins
(Author)
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Sound Wisdom
· Paperback
Scientific Advertising: Original Classic Edition - Hopkins, Claude
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, May 27 and
Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Scientific Advertising: Original Classic Edition"
The essential guidebook on how to make your marketing and advertising more profitable--faster. You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your adsIncentivize people to buy without using sensationalism or empty rhetoricStrategically incorporate visual design elements into adsHarness the power of coupon advertising, product sampling, and direct-mail marketingRun test campaigns to make smarter decisions about your advertising dollarsKnown as the "father of modern advertising techniques," Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company's bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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