Name: Sé Diferente: Marketing que no Puede Ignorarse / get Different, Marketing That c An't be Ignored! (Spanish Edition) [Soft Cover ] (in Spanish)
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Author: Mike Michalowicz
ISBN: 9786073814249

portada Sé Diferente: Marketing que no Puede Ignorarse / get Different, Marketing That c An't be Ignored! (Spanish Edition) [Soft Cover ] (in Spanish)

Type

Physical Book

Author

Mike Michalowicz

Publisher

Conecta

Year

2022

Language

Spanish

Pages

240

Format

Paperback

Dimensions

23.2 x 14.8 x 2.2 cm

Weight

0.25 kg.

ISBN13

9786073814249

Synopsis "Sé Diferente: Marketing que no Puede Ignorarse / get Different, Marketing That c An't be Ignored! (Spanish Edition) [Soft Cover ] (in Spanish)"

UNA RUTA PARA DESCUBRIR LA ESENCIA DE TU NEGOCIO, DETONAR TU CREATIVIDAD, MULTIPLICAR TUS VENTAS, ALCANZAR EL ÉXITO Y COLOCARTEEN LA CIMA DE TU MERCADO. Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los demás competidores siempre ganan. Esta guía de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un método simple de tres pasos con los que podrás posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas: 1. DIFERÉNCIATE 2. ATRAE 3. DIRIGE Todo ello enriquecido con valiosos ejemplos de emprendedores que han puesto en práctica esta fórmula, y con el humor tan característico que distingue a Michalowicz. ENGLISH DESCRIPTION From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?2. Does it attract?3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

Mike Michalowicz

(Author)

View Author's Page

Mike es un estratega empresarial. Ha creado Profit First, que es utilizada por cientos de empresas para generar beneficios. A la vez, es creador de Clockwork, un poderoso método que hace que cualquier proyecto funcione automáticamente. Hoy lidera dos empresas multimillonarias. Ha sido columnista de The Wall Street Journal y especialista en cambio empresarial en MSNBC.

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