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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
(Author)
·
Grand Central Publishing
· Paperback
Selling the Invisible: A Field Guide to Modern Marketing - Beckwith, Harry
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Synopsis "Selling the Invisible: A Field Guide to Modern Marketing"
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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