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Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)
Bertil Hultén (Author)
·
Routledge
· Hardcover
Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research) - Bertil Hultén
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Synopsis "Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)"
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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