Name: Service Quality: New Directions in Theory and Practice
Price: 68.40 GBP
Availability: InStock
Author: Roland Rust; Richard Oliver
ISBN: 9780803949201

portada Service Quality: New Directions in Theory and Practice

Type

Physical Book

Publisher

Bertrams Print On Demand

Author

Roland Rust; Richard Oliver

Year

1993

Language

English

Pages

294

Format

Paperback

ISBN

0803949200

ISBN13

9780803949201

Edition No.

Synopsis "Service Quality: New Directions in Theory and Practice"

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

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Service Quality: New Directions in Theory and Practice - Roland Rust; Richard Oliver

Synopsis "Service Quality: New Directions in Theory and Practice"

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