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portada Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
Type
Physical Book
Publisher
Language
English
Pages
283
Format
Paperback
Dimensions
23.4 x 15.6 x 1.6 cm
Weight
0.42 kg.
ISBN13
9789811666698

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo

Changzheng Yang (Author) · Feng Yue (Translated by) · Hanxiong Zhu (Translated by) · Springer · Paperback

Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo - Yang, Changzheng ; Yue, Feng ; Zhu, Hanxiong

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£ 169.55

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo"

Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.

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