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Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
Changzheng Yang
(Author)
·
Feng Yue
(Translated by)
·
Hanxiong Zhu
(Translated by)
·
Springer
· Paperback
Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo - Yang, Changzheng ; Yue, Feng ; Zhu, Hanxiong
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Synopsis "Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo"
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
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The book is written in English.
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