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portada Short Introduction to Strategic Management Paperback (Cambridge Short Introductions to Management)
Type
Physical Book
Publisher
Author
Year
2013
Language
English
Pages
311
Format
Paperback
ISBN13
9781107671355
Edition No.
1
Categories

Short Introduction to Strategic Management Paperback (Cambridge Short Introductions to Management)

Andersen (Author) · Cambridge University Press · Paperback

Short Introduction to Strategic Management Paperback (Cambridge Short Introductions to Management) - Andersen

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Synopsis "Short Introduction to Strategic Management Paperback (Cambridge Short Introductions to Management)"

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

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