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Social Marketing - International Student Edition: Behavior Change for Social Good
Nancy R. Lee; Philip Kotler (Author)
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· Paperback
Social Marketing - International Student Edition: Behavior Change for Social Good - Nancy R. Lee; Philip Kotler
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Synopsis "Social Marketing - International Student Edition: Behavior Change for Social Good"
Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today’s most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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