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strategic discovery: competing in new arenas
Howard Thomas
(Illustrated by)
·
Donald E. O'Neal
(Illustrated by)
·
Raul Alvarado
(Illustrated by)
·
Wiley
· Hardcover
strategic discovery: competing in new arenas - Thomas, Howard ; O'Neal, Donald E. ; Alvarado, Raul
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Origin: U.S.A.
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Synopsis "strategic discovery: competing in new arenas"
Die weitreichenden Entwicklungen, die sich in dem immer schneller vollziehenden weltwirtschaftlichen Wandel manifestieren, stellen für Unternehmen strategische Gelegenheiten dar. Ziel des Buches ist es, anhand von drei Themenkomplexen (Wettbewerb und Kernkompetenz, Joint Ventures und strategische Allianzen sowie Unternehmensperformance) das Verständnis dieses Prozesses zu vertiefen, und zwar insbesondere am Beispiel Nord- und Südamerikas. (10/97)
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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