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Strategic Management: An Executive Perspective
Cornelis a. de Kluyver
(Author)
·
John a. Pearce
(Author)
·
Business Expert Press
· Hardcover
Strategic Management: An Executive Perspective - de Kluyver, Cornelis a. ; Pearce, John a.
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Origin: U.S.A.
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Synopsis "Strategic Management: An Executive Perspective"
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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