Book Strategic Market Management Aaker, David A. ; Moorman, Christine

Type

Physical Book

Author

David A. Aaker

Christine Moorman

Publisher

Wiley

Year

2017

Language

English

Pages

400

Format

Paperback

ISBN13

9781119392200

Edition No.

0011

Synopsis "Strategic Market Management"

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Strategic Market Management - Aaker, David A. ; Moorman, Christine

Synopsis "Strategic Market Management"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery